THINK
CREATIVELY
WRITE
STRATEGICALLY
At Tait Strategy & Storytelling, we work with brands to help them tell their story. Sometimes that means capturing the emotional heart of the brand in a few choice words or developing a full brand strategy. Sometimes it's penning a blog; developing a content strategy; guiding a social media initiative; building a compelling deck or writing content for a website. Indeed, sometimes that means starting at the very beginning and developing a name. No matter how a brand wants to tell their story, we help them find just the right words.
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When I was breaking into advertising, I was given an old style copy test as part of my job application to join Leo Burnett. The ask was to describe a delicious dish. While Leo may have been expecting a mouth watering description of a juicy hamburger, I delivered a story of a star crossed newlywed who communes with the satellite dish on the roof of a seedy Niagara Falls honeymoon motel. What can I say, I love stories and tell them constantly.
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Most of all, I love to tell the stories that are inherent in any brand. And I've had the good luck to work with brands with compelling stories to tell: Meta, Apple, McDonald’s, Hilton, J&J, Mazda, Kraft, P&G, Microsoft, Fairmont Hotels & Resorts to name a few.
My own story has been wonderfully eclectic. I’ve developed national ad campaigns for blue chip brands and penned just about every format used across marketing communications. I've developed keynote presentations for Meta senior execs overseeing the design and ghost writing the speaker notes across work streams as varied as News Partnerships Marketing and Equity, Culture and Social Impact Marketing. I've named and developed the brand strategy for an Artificial Intelligence Centre of Excellence fronted by the pharmaceutical giant Roche. I've crafted the key messaging for a Travel + Leisure strategic partnership and authored the brand strategy for Meta’s CrowdTangle analytical tool as well the Facebook Journalism Project. I've penned The Economist advertorials for Next Generation Manufacturing Canada and both named and developed the brand and content strategy for a number of tech and financial start-ups. Throw in my training services in presentation skills, effective brainstorming (with and without AI) and being a better writer, and my story is, as I say, quite eclectic.
My reputation is that of a well-credentialed strategic creative thinker who has a penchant for storytelling, a compelling writer and presenter with a talent and a passion for making the complex simple and then the simple, compelling.
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As for what comes next, that could very well be in your hands. Let’s talk.
The story to this point…
What we do
Tait Strategy & Storytelling offers a robust suite of marketing communication services. While our primary offering focuses on writing strategically and creatively, we also collaborate with an impressive roster of designers (graphic, UX and web), editorial writers, filmmakers and photographers to provide clients bespoke solutions.
Content Strategy
We plan, write and edit compelling and onbrand content. We audit existing content, develop key messaging, apply audience insights and map out full funnel content calendars in delivering effective content strategies.
Branded Content Cornerstones
A proprietary tool emanating from the brand strategy, branded content cornerstones are four words or two-word phrases that offer a valuable tool to help keep editorial-style content on brand.
Brand Strategy
Through workshops and audits, we discover what your brand really stands for. We then articulate the key brand components (core purpose,vision, mission, voice, value propostion) giving you a roadmap on how your brand should show up across your marketing communication architecture.
Presentations & Speaker Notes
A somewhat unique offering, TS&S has developed a tried and true process for building compelling, informative and entertaining decks and pitches. We structure the story you want to tell; write speaker notes and either design bespoke slides or work with existing company templates. Whether a deck for new business, investor pitches, AGMs, new product announcement or sales, we help you achieve your objectives.
Copywriting
We write crisp engaging and SEO optimized copy for all formats and channels: Websites, Email, Advertising (print, TV, radio), Collateral, Online video, Social Media, Advertorial.